Claims to Environment Friendliness

After reading; https://www.ecowatch.com/7-sins-of-greenwashing-and-5-ways-to-keep-it-out-of-your-life-1881898598.html
discuss the tension between business’s interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of greenwashing? If you were a marketing executive, would you have a policy against greenwashing? Why or why not?