Chatbox

Assignment: Read the following questions and respond in your 1-2 page response.
Case Questions:

  1. How are chatbots changing the way that consumers connect with brands?
  2. Describe some of the marketing challenges with high priced items when it comes to using chatbots?
  3. Create a strategy for a university to use a chatbot to attract students. What would be important to include in the campaign elements?
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