Changing a Company’s Culture

Please use Google or Southwest Airlines for this paper as a an example. Attach are some articles. Thank


Choose a company that values organizational culture. Describe what the company did to make its culture

better overall, not just a better place to work. (A basic Google search of leading companies should give

you ample options to choose from.)

Analyze the secret to their success? Address these points in your paper:

Describe (briefly) the culture before the company changed its culture.
List the steps the company took to change its culture.
Describe (briefly) the impact on employees and other statistics such as increased retention rates.
Analyze the effectiveness of the steps to change the culture.
Evaluate whether the steps were efficient and effective or whether other steps could have been taken.
Recommend how these changes could be used in a company whose culture is causing high employee

turnover and poor image and detracting from its competitive advantage.

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