If your Business-to-Consumer organization were developing their social media strategy today, what would be a challenge that is happening in the current business climate that the strategy should specifically address and perhaps provide more detail for how the social media strategy could support the challenge.
• Identify a current challenge (examples of a challenge are: the issues with hiring employees, lingering COVID impacts, supply chain issues, business involvement with social justice issues etc.)
• Describe what could be considered or done in the social media strategy to support or help the challenge.