Create an advertising campaign for a new spa concept hotel in Asia Individual Project Structure • Research Part ? Research on Advertising (Development etc) ? Only academic sources (minimum other 4 academic sources) ? Critical analysis (i.e. academic debate, opportunities and limitations, etc.) ? APA classification for references. • Advertising Campaign ? Location of the spa hotel (Choose a city in Asia) ? Name “ “ ? Logo “ “ ? Concept “ “ ? Target Market “ ? Advertising page (A4 format) ? Strategy and tactic of the launch campaign (including media plan*) ? Evaluation of the campaign (Budgeting should be included but only on the costs of the different media used in the media plan) *In the media plan (attachment), you need to include: ? Specific media (i.e. Traveller) ? Period (January-February, March...) ? Frequency (1-2-3 pages) ? Format (1 page, half page, banner, skyscraper, pop up, etc.) (A table of content should be included in the beginning of the paper)
29 August, 2015
