Business ethics

Computer science

23 November, 2015

comparative politics

23 November, 2015

Marriage (Family Law)

23 November, 2015

Economics

23 November, 2015

Engineering

23 November, 2015

communications

23 November, 2015

English

23 November, 2015

Training Podcast Script

23 November, 2015

Marketing Principles

23 November, 2015

Understanding Security

23 November, 2015

homeless veterans

23 November, 2015

Compare and Contrast

23 November, 2015

Innovation and Sustainable Business Development The Essay The objective of this essay is to develop your understanding of the business model as a concept and how a theoretical understanding of business models can be used to explain the exploitation of innovations by organisations in real-life. Academic literature relating to business models abounds but the academic community has not yet been able to agree on one single conceptualisation of the term. To successfully complete this part of the assessment, you are required to explore the academic, theoretical literature on business models and write an essay addressing the following: Based on your exploration of relevant literature, choose one conceptualisation that you think best explains how organisations exploit innovations. Explain your chosen conceptualisation and present a clear justification of your choice by: 1.critically discussing its superiority in comparison to one alternative conceptualisation; and by 2.applying it to a real-life innovation of your choice, which was introduced within the last 5 years. You should include at least 8 references and no more than 20 references. MGMT20132: GUIDELINES FOR ASSIGNMENT 1 INNOVATION AND SUBSTAINABILITY BUSINESS DEVELOPMENT BUSINESS MODELS The Essay The objective of this essay is to develop your understanding of the business model as a concept and how a theoretical understanding of business models can be used to explain the exploitation of innovations by organisations in real-life. Academic literature relating to business models abounds but the academic community has not yet been able to agree on one single conceptualisation of the term. To successfully complete this part of the assessment, you are required to explore the academic, theoretical literature on business models and write an essay addressing the following: Based on your exploration of relevant literature, choose one conceptualisation that you think best explains how organisations exploit innovations. Explain your chosen conceptualisation and present a clear justification of your choice by: 1. critically discussing its superiority in comparison to one alternative conceptualisation; and by 2. applying it to a real-life innovation of your choice, which was introduced within the last 5 years. You should include at least 8 references and no more than 20 references. Requires you to demonstrate that 1) You have read and understood the academic literature about business model 2) What literature mean for real innovation…….. CHALLENGING – CONCEPTUALISATION 1) Approach / classification 2) NOT a mere description how a business creature and capture value 3) BUT demonstrated understanding of approach underlying the process 4) Obviously, as a part of well-argued essay, this description need also be present in the essay Just make sure that you go BEYOND describing FOR EXAMPLE NOT: Pharmaceutical companies develop a new drug but instead of just selling it to the Europen health minister, they provide the drug without charging for it unless it is overall 90% efficacious. BUT: Pharmaceutical companies’ newest business model innovation can be referred to as a ‘non-efficacy-no charge ‘approach, which seems to be variation of well know ‘no-win-no-fee’ approach that pharmaceutical companies well only charge the European health minister if then new drug more than 90% efficacious. CHALLENGING – SUPERIOR BM 1) The task is deliberately worded somewhat controversial manner to give you the opportunity to demonstrate the ability with the challenging brief and give you a chance to develop the your argument 2) Before writing your essay, you much consider the following - Why is that there are so many conceptualisation in the literature? - Can there be ever be one that superior for ALL organisation to exploit innovation - Why or why not? - How could you include such an argument into the essay? CHALLENGING: CRITICAL DISCUSSION AND APPLICATION Critically in KEY - Research your choice of approach widely- not just one single paper - View it in the various angle and bring it in your discussion - It may help to consider pro and cons of each conceptualisation Application - Any innovation can be used, some description can be used - Carefully chose how to apply conceptualisation to the innovation - You need to reference the material you cite also when discuss the innovation (e.g company website) ASSESSMENT CRITERIA - ESSAY: 1. Demonstrates an appreciation of business model theory (5%) 2. Logically and critically compares and assesses two business model conceptualisations (15%) 3. Justifies the perceived superiority of the chosen business model conceptualisation (10%) 4. Applies the chosen business model to a recent innovation from real life (5%) 5. Concludes by summarising the key arguments, making sure all arguments are well-articulated (5%) 6. Coherence of arguments, theoretical integration, written communication, credible sources and referencing standards skills (10%)

23 November, 2015

Quiz 3

23 November, 2015

homeless veterans

23 November, 2015

Psychology

23 November, 2015

Law

23 November, 2015

Reading Visual Argument

23 November, 2015

INSURANCE STOCK PAPER

23 November, 2015

Economics

23 November, 2015

death masks"

22 November, 2015

Scientific method class

22 November, 2015

Financial Management

22 November, 2015

Cognitive Theorist Paper

22 November, 2015

terrorism

22 November, 2015

Meet the Patels

22 November, 2015

Nelsy Essay 5

22 November, 2015

Planning Your Visit

22 November, 2015

Salt of the Earth

22 November, 2015

ARGUMENT DECONSTRUCTION

22 November, 2015

Welfare across the Globe

22 November, 2015

Model feed the world

22 November, 2015

business finance

22 November, 2015

Reflection of placement

22 November, 2015

Email

22 November, 2015

Assessment Unit 1 Final

22 November, 2015

Theresa Supino

22 November, 2015