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Case Write-Up for Seafood Restaurant – Red Lobster
After your research to answer following questions in details, (Please, the references should not counted as in 1100 words)
- How has Red Lobster’s positioning changed over time? Do you think the new positioning will be effective?
- Does Red Lobster’s repositioning strategy run the risk of alienating existing customers? Can they successfully target multiple customer segments at the same time?
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