Case Study – Toyota’s European Drive

Order Description

Read the “Toyota’s European Drive” case from Chapter 7, and answer to the following questions. It is important to read the chapter carefully before attempting to
answer the assignment. The learning from reading to text must be reflected in your answers.

1. Why did the Europeans try to protect their auto industry from Japanese imports, and do you think this was fair to European consumers?

2. Toyota has established production facilities in Europe to service European markets. Has Hyundia, Kia or Honda followed the same strategy? If so, in which countries
have they set up manufacturing, and are they the same ones where Toyota is manufacturing?

The text book

is International Business Environments & Operations 15th Edition, Daniels, Radebaugh, Sullivan. Pearson