Case Study Q&A (Management)

Go to Chapter 3 “Spreadsheet Engineering” of our textbook: Powell, S. G., & Baker, K. R. (2014). Management Science: The art of modeling with spreadsheets (4th ed.). Wiley. In this Chapter read the Case: “The Advertising Budget Decision” and answer the following questions.

Assignment Questions:

  1. Build the Spreadsheet for the Advertising Budget Decision/Problem (2-Marks)
  2. Draw the Influence Chart that helps us to clearly identify outputs (Profit) and decisions (Advertising). (1-Marks)
  3. Write the guidelines for designing a Spreadsheet. (1-Marks)
  4. List the important steps of building a Workbook (1-Marks)
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