Case Study on Shell’s Top Recruiter Takes His Cues from Marketing “

Order DescriptionAnswer the questions below from Case Study 2 “Shell’s Top Recruiter Takes His Cues from Marketing ” from Managing Human Resources 16 edition By Scott A. Snell and George W. Bohlander:
1. What functions of HRM are similar to marketing functions? How can thinking about “marketing” a company’s jobs improve the strategic focus of human resources personnel?

2. If you were planning to use marketing strategies to “brand” a company as an em- ployer of choice, what are some of the factors you’d consider?

3. Do you agree with Singh’s statement that in the future, companies will have to ap- ply for skilled people to work for them, rather than candidates applying to work at an organization? Why or why not?

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