Case Study Analysis Planters Nuts (Dolan and Ngwe, 2016)

Case study problems
1. Apply the 5Cs framework to diagnose the problem as to why Planters Nuts’ performance has been struggling.

2. Provide an analysis of consumer behaviour in the snack nut category.

3. Evaluate the marketing research undertaken by the Kraft Foods Group in respect to Planters Nuts.

4. Evaluate Planters Nuts’ current segmentation, targeting and positioning. Justify the brand positioning that you would recommend for Planters Nuts going forward.

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