Case Study Analysis of the Case: BMW- MINI Cooper

Prepare Individual Case Study Analyis of the Case: BMW- MINI Cooper
To conduct the Case Analyis Please discuss the following issues

  1. BMW- current state of the Business (as of case study time)
  2. Main Issues/problems faced in the case study
  3. SWOT analyis in details where you have to give insights on each SWOT factors
  4. How the BMW is dealing with the issues/problems
  5. What are your strategies recommendations for BMW-MINI cooper brand in the area of competing with competitors, segmentaion, innovation, advertising/advertising agency decisona/ and any alternative business/marketing decisions
  6. Conclusion
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