Case Study Analysis of the Case: BMW- MINI Cooper
Prepare Individual Case Study Analyis of the Case: BMW- MINI Cooper
To conduct the Case Analyis Please discuss the following issues
- BMW- current state of the Business (as of case study time)
- Main Issues/problems faced in the case study
- SWOT analyis in details where you have to give insights on each SWOT factors
- How the BMW is dealing with the issues/problems
- What are your strategies recommendations for BMW-MINI cooper brand in the area of competing with competitors, segmentaion, innovation, advertising/advertising agency decisona/ and any alternative business/marketing decisions
- Conclusion