You have been hired by the owner (or director of the relevant department within) the following companies to transform their team and/or sales approach. Please review these very short articles for some background.
1.https://www.bankrate.com/finance/credit-cards/american-express-employees-pushed-small-business-sign-ups/
2.https://www.bostonglobe.com/business/2019/11/27/ho…
(For this article, you must use a Chrome Incognito Browser Window to read the full article! OR Alternatively, clear your Firefox browser history then close Firefox and open a new browsing session using Privacy Mode.)
3.https://www.daypitney.com/insights/publications/2020/03/10-marketers-beware-deceptive-health-claims
ANALYSIS
For Each Company or Department, highlighted in these 3 articles, please answer the following questions.
In your own words, identify the intended sales goal of the company or department in each article.
Based on what you've read, identify and describe what caused this intention for each company? In each instance, what event or circumstances if any precipitated the specific sales goals being set?
What missteps or errors in perception, strategy, decisions, or behaviors were made, in the way that each company or department pursued their goals? In what areas or details (or how) could each of these companies have made different choices?
In your opinion, do you think or feel that the choices made and the way each company department pursued its intended sales goals was deliberate?
OR
Do you think or feel that the choices and methods used by each company/department was bad design and bad strategy from the managers/leaders/ company-owners, who then assigned it to the sales teams to execute?
Pick a position and explain why you think so.