Case Response: Warby Parker

  • In the Warby Parker case, we learn that the company had such a successful launch that “three weeks after its launch, Warby Parker had hit its first-year sales target. A week later, the waiting list amounted to more than 20,000 customers” (p. 6). Is the company poised for a tipping point, or does it experience one in the course of the case? Drawing on the three principles of tipping points f​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​rom our video lecture, illustrate how Warby Parker is poised for a tipping point or experienced a tipping point? 2- Warby Parker sought to change the eyewear industry. Select one change that Warby Parker made from industry practices, and then applying our reading on Kotter’s 8-step model of change, consider how Warby Parker has led the change? How well do the company’s actions fit Kotter’s model of change? Would Kotter deem their approach successful? 3- Demonstrate mastery of your ability to apply these course concepts to the Warby Parker case: • Leadership attributes, behavior and style, Building high-performance teams • Leading effective group decision making • Conflict and negotiation • Developing others through performance appraisal • Developing others through feedback • Leveraging ​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​power and social networks
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