• Case of phone faceplates
Q1. What is the support of {white}?
Q2. What is the support of {red, white}?
Q3. If we only care about item sets with minimum support 50%, do we care about {white}? Do we care about {red, white}?
Q4. What is the Confidence of the {red, white} → {green}?
Q5. What is the Lift for {red, white} → {green} is?
Q6. Any suggestions or business implications based on the association rules that you found out?