In October of 1982, Tylenol, the leading pain-killer medicine in the United States at the time, faced a tremendous crisis when seven people in Chicago were reported dead after taking extra-strength Tylenol capsules. It was reported that an unknown suspect (s) put 65 milligrams of deadly cyanide into Tylenol capsules, 10,000 more than what is necessary to kill a human. Over the years, Tylenol has been cited as a brand who successfully addressed this catastrophic public relations nightmare. Please review the link below. http://www.ou.eduIdeptcomm/dodjccigroups/02C2/Johnson%20&%20Johnson.htm Issues to Discuss: • 1) What were the key contributing factors to Tylenol’s success in handling this public relations issue? • 2) Describe the various relevant audience segments that they needed to address. • 3) Given the timing of this event, how did they measure the public relations program’s success? How might the forms of measurement be different today?