car play " marketing plan "
car play ” marketing plan ”
“Developing competitive advantages”, 1-how apple can match their strength to its opportunities. 2- are these capabilities and competitive advantages grounded in the basic principles of operational excellence, product leadership, and/or costumer intimacy? is so are they made apparent to costumers? 3- can the firm convert their weaknesses into strength and threats into opportunities? if not, how can a firm minimize or avoid its weaknesses or threats? 4- does the firm posses any major liabilities or limitations? if so, are these liabilities and limitations apparent to the costumer? 5- can a firm do anything about their liabilities?
Second “Developing a strategic focus”,
what is the overall strategic focus of the marketing plan? does the strategic focus follow any particular direction, such as aggressiveness, diversification, turnaround, defensive, or niche marketing? and describe the firms’s strategic focus in terms of strategy canvas. how does the firm’s strategic thrust provide sufficient focus and divergence from other firms in the industry?
Third, “Pricing strategy”,
1- connection to value (monetary costs)
2- profit margin and breakeven:
3- specific pricing tactics ( discounts, incentives, finanicing, etc).
Last Thing, Marketing implementation “structural issues”,
1- describe the overall approach to implementing the marketing strategy.
2- describe any changes to the firm’s structure needed to implement the marketing strategy (e.g., add/delete positions, change lines of authority, change reporting relationships).
3- describe any necessary internal marketing activities in the following areas: employee training, employee buy-in and motivation to implement the marketing strategy, overcoming resistance to change, internal communication and promotion of the marketing strategy, and coordination with other functional areas.
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