• Now, as a Marketing Manager you are asked by the Management that you have to capture new emerging markets (for example- Georgia, Armenia, Bratislava, Bulgaria, Greek Islands etc.)
• For your team to create a successful marketing campaign for this selected upcoming destination; they need proper guidance & training.
• To help the team with initial research phase for a future digital marketing campaign you are looking at and reviewing your competitors’ campaigns ( 2 different campaigns you chose)
• Analyse each campaign (highlights & low points of the campaigns). Also link them in terms of meeting objectives & attracting target market. – P2
• You will compare & contrast these 2 campaign.
• Evaluate the degree of inter-dependency of the various elements in meeting campaign objectives (identifying target market, using big data analytics for customer profiling, what message campaign should communicate, SMART objectives of campaign with measurable outcomes, effectiveness of different channels of distribution, allocation of resources like budget) – M2