Business Transformation
Assessment 2 – Case study –
David Jones
Mahar, K. L. (2017). David Jones. In D. M. Waddell, A. Creed, T. G. Cummings, & C. G.
Worley, Organisational Change: Development and Transformation (pp. 459-463).
Melbourne: Cengage Learning Australia.
Read the case study about David Jones and address the following questions/issues:
- Research and provide an update of David Jones’ current financial and operational situation.
- Describe, in your own words, the ‘three-pronged approach’ suggested by Paul Zahra. Do you agree or disagree with the suggestions? What would you do differently and why?
- Describe and explain three popular planned change models? Which of these planned change models best applies to the David Jones case study? Explain and justify your choice.
- Which of the four ‘scale of change’ models best fits the changes made by David Jones? Explain and justify your choice.
- David Jones desires a strong online presence to compete with other retailers. If you were responsible for this project, describe, explain and evaluate the activities required to gain an online presence.
- Using Kotter’s 8-step model, explain how a change can be implemented.
- If you were responsible for a particular change project, how would you gain support from the staff and also what would you do to motivate them.
- In order to implement any change programme, one must first conduct proper research. Good research is the foundation for good decisions. Describe, in detail, two methods of data collection.
INSTRUCTIONS:
• Study the marking schedule provided carefully.
• Address all the questions and issues raised.
• Make sure that you write according to the allocated marks.
Marking Schedule:
Format, layout and Report writing style:
- Correct and consistent decimal numbering system used
- Spelling, punctuation and grammar accurate
- Paragraphs and complete sentences used
- Wording used is right for the business context
- Formal objective language used throughout
- No personal pronouns or abbreviations included
(6Marks)
Referencing: - Correct APA 7th edition format used in reference list
- Reference list — minimum 12 references (peer-reviewed academic journals and textbooks)
- Citations used in body and in correct format
(6 Marks)
Content:
- Research and provide an update of David Jones’ current financial and operational situation. (explain latest financial and operational changes – 5 marks)
- Describe, in your own words, the ‘three-pronged approach’ suggested by Paul Zahra. Do you agree or disagree with the suggestions? What would you do differently and why? (3-pronged approach – 6 marks; agree/disagree – 2 mark; justify different idea/s – 4 marks)
- Describe and explain three popular planned change models? Which of these planned change models best applies to the David Jones case study? Explain and justify your choice. (explain 3 planned change models – 12 marks; justify most suited model – 4 marks)
- Which of the four ‘scale of change’ models best fits the changes made by David Jones? Explain and justify your choice. (choose one – 1 mark; justify choice – 4 marks)
- David Jones desires a strong online presence to compete with other retailers. If you were responsible for this project, describe, explain and evaluate the activities required to gain an online presence. (list the activities – 4 marks; explain/evaluate – 8 marks)
- Using Kotter’s 8-step model, explain how a change can be implemented. (Identify a change example – 2 marks; explain the idea using Kotter’s 8 step model – 16 marks)
- If you were responsible for a particular change project, how would you gain support from the staff and also what would you do to motivate them. (ideas to gain support – 4 marks; motivational ideas and theories explained – 6 marks)
- In order to implement any change programme, one must first conduct proper research. Good research is the foundation for good decisions. Describe, in detail, two methods of data collection. (each method – 5 marks (10 marks))