Business Transformation

Assessment 2 – Case study –
David Jones
Mahar, K. L. (2017). David Jones. In D. M. Waddell, A. Creed, T. G. Cummings, & C. G.
Worley, Organisational Change: Development and Transformation (pp. 459-463).
Melbourne: Cengage Learning Australia.

Read the case study about David Jones and address the following questions/issues:

  1. Research and provide an update of David Jones’ current financial and operational situation.
  2. Describe, in your own words, the ‘three-pronged approach’ suggested by Paul Zahra. Do you agree or disagree with the suggestions? What would you do differently and why?
  3. Describe and explain three popular planned change models? Which of these planned change models best applies to the David Jones case study? Explain and justify your choice.
  4. Which of the four ‘scale of change’ models best fits the changes made by David Jones? Explain and justify your choice.
  5. David Jones desires a strong online presence to compete with other retailers. If you were responsible for this project, describe, explain and evaluate the activities required to gain an online presence.
  6. Using Kotter’s 8-step model, explain how a change can be implemented.
  7. If you were responsible for a particular change project, how would you gain support from the staff and also what would you do to motivate them.
  8. In order to implement any change programme, one must first conduct proper research. Good research is the foundation for good decisions. Describe, in detail, two methods of data collection.

INSTRUCTIONS:
• Study the marking schedule provided carefully.
• Address all the questions and issues raised.
• Make sure that you write according to the allocated marks.

Marking Schedule:
Format, layout and Report writing style:

  1. Correct and consistent decimal numbering system used
  2. Spelling, punctuation and grammar accurate
  3. Paragraphs and complete sentences used
  4. Wording used is right for the business context
  5. Formal objective language used throughout
  6. No personal pronouns or abbreviations included
    (6Marks)
    Referencing:
  7. Correct APA 7th edition format used in reference list
  8. Reference list — minimum 12 references (peer-reviewed academic journals and textbooks)
  9. Citations used in body and in correct format
    (6 Marks)

Content:

  1. Research and provide an update of David Jones’ current financial and operational situation. (explain latest financial and operational changes – 5 marks)
  2. Describe, in your own words, the ‘three-pronged approach’ suggested by Paul Zahra. Do you agree or disagree with the suggestions? What would you do differently and why? (3-pronged approach – 6 marks; agree/disagree – 2 mark; justify different idea/s – 4 marks)
  3. Describe and explain three popular planned change models? Which of these planned change models best applies to the David Jones case study? Explain and justify your choice. (explain 3 planned change models – 12 marks; justify most suited model – 4 marks)
  4. Which of the four ‘scale of change’ models best fits the changes made by David Jones? Explain and justify your choice. (choose one – 1 mark; justify choice – 4 marks)
  5. David Jones desires a strong online presence to compete with other retailers. If you were responsible for this project, describe, explain and evaluate the activities required to gain an online presence. (list the activities – 4 marks; explain/evaluate – 8 marks)
  6. Using Kotter’s 8-step model, explain how a change can be implemented. (Identify a change example – 2 marks; explain the idea using Kotter’s 8 step model – 16 marks)
  7. If you were responsible for a particular change project, how would you gain support from the staff and also what would you do to motivate them. (ideas to gain support – 4 marks; motivational ideas and theories explained – 6 marks)
  8. In order to implement any change programme, one must first conduct proper research. Good research is the foundation for good decisions. Describe, in detail, two methods of data collection. (each method – 5 marks (10 marks))
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