In the Business strategy research project, students will develop a full company critical l analysis. The group need to analyze and critically assess a company strategic orientation and competitiveness based on secondary data collection, data analysis, integration with the topics covered in class and literature research. The research project needs to address strategic management priorities / opportunities to assess students’ abilities to critically analyze organizations’ strategic positioning and ultimately to recommend a set of actions. The evaluation of project papers is with particular attention being paid to your application of course.
materials and own research references.
The structure of the paper as a minimum need to include: (2nd page there is more explanation)
• Company Background (Vision/ Mission /Values), operating environment, and strategic priorities
• Concise Review of the Literature (apply minimum 8 research articles) .
• A Critical analysis of the company’s strategy and competitiveness .
• Discussion of findings
• Provide Recommendation (5 to 10 recommendations) .
• List of References .
• Appendices (if applicable) Apply headings and subheadings to categorize and structure the layout of the report.
Note: A strategic priority / issue is a fundamental critical challenge/problem/opportunity af fecting an organization’s competitiveness (i.e., value proposition, uniqueness)
a) State the key strategic priorities / issues facing the organization.
The statement should be direct and actionable, e.g., the problem/opportunity must be stated in a way that the organization can act. It should also be strategically focused to drive tactical and operational goals. One (of many ways) to determine whether an issue is strategic is to ask yourself “what happens to the organization within the next 3-5 years if the issue is not addressed?” If your answer is “not much” then it is probably not a strategic issue.