Business Description to include form of business (manufacturer, provider or service) including a vision or why you think our business will be successful.
Brief Description of Marketing Plan to include your description of product/service idea. Identify your target market as this drives your marketing strategy. Location of business, promotion and pricing briefly as well as your “brand” or name that identifies your business appropriately.
Brief analysis of your competition and why you think your business will be successful in the given market.