business policy case study

Order Description

Please read Case 12, (Equal Exchange: Trading Fairly and Making a Profit), on page C-148 and watch this video (https://www.youtube.com/watch?v=Apl-XiMpMU0)
please consider and answer the following questions:
1. Explain the competitive pressures facing the fair trade food and beverage products industry. What does a five-forces analysis reveal about the nature and strength

of the competitive pressures facing Equal Exchange? Which of the five forces is weakest?
2. What are Equal Exchange’s competitively important resources and capabilities? Which of its resources have the greatest competitive power? Are any of its resources

and capabilities able to pass all four VRIN tests for sustainable competitive advantage?
3. Describe one (1) recommendation you would make to the company’s board of directors concerning the company’s future direction.

You can read the case (Equal Exchange: Trading Fairly and Making a Profit) through this link:
https://www.dropbox.com/s/mtkfpcdknx70smg/Case%20Studies.pdf?dl=0

if you need to read the chapters of the book open these links:
https://www.dropbox.com/s/o92zvp5nisj70bm/1.pdf?dl=0
https://www.dropbox.com/s/fdkf9dapbr9zqko/2.pdf?dl=0
https://www.dropbox.com/s/39cfj6s8wdzvse8/3.pdf?dl=0
https://www.dropbox.com/s/4mg9hz0edag1z6w/4.pdf?dl=0
https://www.dropbox.com/s/2omzomh3qo7ckxo/5.pdf?dl=0
https://www.dropbox.com/s/gnizm8d2e4fjyl4/6.pdf?dl=0
https://www.dropbox.com/s/mff1qp2whrfwsd0/7.pdf?dl=0
https://www.dropbox.com/s/3jsd685h4xarg8o/8.pdf?dl=0

Note:

? DO NOT REWRITE THE QUESTIONS WHEN YOU START WRITING YOUR ANSWERS.
? NO PLAGIARISM AT ALL.
? ANSWER THE QUESTIONS IN A FULL MANNER
? PROVIDE ALL YOUR REFRENCES IN APA STYLE
? CITE ALL YOUR ANSWERS.

Please read Case 12, (Equal Exchange: Trading Fairly and Making a Profit), on page C-148 and watch this video (https://www.youtube.com/watch?v=Apl-XiMpMU0)
please consider and answer the following questions:
1. Explain the competitive pressures facing the fair trade food and beverage products industry.  What does a five-forces analysis reveal about the nature and strength

of the competitive pressures facing Equal Exchange?  Which of the five forces is weakest?
2. What are Equal Exchange’s competitively important resources and capabilities? Which of its resources have the greatest competitive power? Are any of its resources

and capabilities able to pass all four VRIN tests for sustainable competitive advantage?
3. Describe one (1) recommendation you would make to the company’s board of directors concerning the company’s future direction.

You can read the case (Equal Exchange: Trading Fairly and Making a Profit) through this link:
https://www.dropbox.com/s/mtkfpcdknx70smg/Case%20Studies.pdf?dl=0

if you need to read the chapters of the book open these links:
https://www.dropbox.com/s/o92zvp5nisj70bm/1.pdf?dl=0
https://www.dropbox.com/s/fdkf9dapbr9zqko/2.pdf?dl=0
https://www.dropbox.com/s/39cfj6s8wdzvse8/3.pdf?dl=0
https://www.dropbox.com/s/4mg9hz0edag1z6w/4.pdf?dl=0
https://www.dropbox.com/s/2omzomh3qo7ckxo/5.pdf?dl=0
https://www.dropbox.com/s/gnizm8d2e4fjyl4/6.pdf?dl=0
https://www.dropbox.com/s/mff1qp2whrfwsd0/7.pdf?dl=0
https://www.dropbox.com/s/3jsd685h4xarg8o/8.pdf?dl=0

Note:

•     DO NOT REWRITE THE QUESTIONS WHEN YOU START WRITING YOUR ANSWERS.
•    NO PLAGIARISM AT ALL.
•    ANSWER THE QUESTIONS IN A FULL MANNER
•    PROVIDE ALL YOUR REFRENCES IN APA STYLE
•    CITE ALL YOUR ANSWERS.

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