Should be completed only when all other sections are written.
The executive summary should summarize the business plan and be no more than one page long.

2. Business Description (40 pts):
   A. General description of your business (including name).
   B. A description of the background of your industry.
   C. Goals and business potential
   D. A description of the unique or distinctive features of your venture.
3. Marketing Segment (35 pts):
   A. Research and analysis (including: i. target market identified, ii. market size and trends,
   iii. competition, and iv. market share objectives).
   B. Marketing plan (including: i. marketing strategy, ii. pricing policy, and iii. advertising
   and promotions).
4. Operations Segment (20 pts)
   A. Identify a location for the business and describe its advantages (e-locations included).
   B. Describe non-management personnel needs and uses (i.e., employees).