Conduct market analysis to set goals and formulate action and communication plans for the proposed initiative.
Before you begin the written assignment, make sure you have conducted research relevant to the strategic initiative business plan. Include market analysis
that can be used to formulate goals and outcomes, project structure, and stakeholder identification, needs, and communication.
In a 1,250-1,500 word business plan that is clear and concise and utilizes business language and style, address the following using bullet points, narratives,
and relevant visuals.
History or rationale for the proposed strategic initiative, including industry trend data and other relevant research.
Market analysis (internal and external) summary and explanation for how this analysis supports the proposed initiative. Include discussion regarding
competition.
Measurable project goals and outcomes and their relationship to the strategic focus of the organization.
Descriiption of the project structure including alliances, contractual relationships, etc. and explanation of how each supports the proposed initiative.
Prioritized list of project stakeholders and an analysis of the effect of diverse stakeholder cultures, values, beliefs, and experiences that need to be…