business plan for a laboratory outreach program

Marketing/Outreach Proposal (50 points):
Student will prepare a proposal for developing and marketing a laboratory outreach program.

Title Page
Introduction- Include need assessment from physicians, patients and current laboratory personnel in the hospital
List services that should be provided and compare with the competition.
Describe current applicable legislation.
Discuss, marketing, communication and pricing strategies.
Conclusion ( include program evaluation, strategies for conflict resolution)
References (minimum of 4 total)
Sample marketing brochure,

Total length should be approximately 7, 12 pt font, double spaced with one inch margins on each side.

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