Business Plan: Establishing a Pasta factory in Lebanon
Establishing a Pasta factory in Lebanon
(Lebanon is a country in the Middle East region)
Purpose: Prepare a business plan for the establishment of a Pasta factory in the country of Lebanon. The
business plan should take into consideration the current context of the country which rely heavily today on
importing pasta while he has a severe economic crisis with shortage in USD reserves and local currency
(Lebanese pound) devaluation, and low purchasing power here the importance of establishing a Pasta
factory in Lebanon to satisfy the needs of the country without relying on the imports.
The business plan should include at least:
I. Introduction:
- Value proposition map (context clear business concept).
- Vision canvas to show your North Star and how you think forward.
- Business model canvas at the beginning of your brainstorming (9 blocks).
II. The market research toolbox - Market definition (facts, figures and trends).
- PESTEL analysis showing opportunities and threats or the context map.
- Demand analysis (early adopters, empathy map and personas).
- Competition analysis (analyze competitors and/or inspirations).
- The positioning map (think about compelling variables on your map).
III. Business model fine-tuning - After the market research (what would you keep/change/add/cancel…).
- Show your final business model.
IV. Contemporary marketing plan - Product (details), prototype(s), branding and brand identity prism.
- Price strategies and price-quality matrix.
- targeted population
- Promotion strategies: 5 strategies, add social media tactics and the total
promotion budget. - Place or distribution channels (coverage, character, costs…) add your website or app.
- CRM, loyalty programs and selling strategies (sales force description and
management).
V. Operations management - Production diagram in details using the Jigsaw model.
- Facilities and equipment needed, plant design
- Suppliers and partners needed (and outsourcing activities).
- Inventory and distribution, order fulfillment and customer support
- Schedule and/or Gantt chart.
VI. Human resource management - Key managers and your positions/roles.
- Additional employees if needed (temporary jobs).
- Organization chart.
- Company culture.
VII. Legal aspects - Legal structure and registration process, etc.
- Intellectual Property Rights (trademark, copyrights, and/or patents)
nationally/internationally (if you are exporting).
VIII. Financial planning - Startup requirements and capital structure.
- Sales projections, revenue streams, and cost structures
- Income statement (3-5 years)
- Cash flow statement (year 1).
- Balance sheet (Year 1).
- Ratios.
IX. Business plan pressures and risks (5 minimum) to consider and potential solutions. - key risks threatening the business
- long term goals
- diversification
X. Corporate Social Responsibility
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Create job opportunities, ensuring food for the market and reducing cost of imports for the country with
possibility to export later, fighting hunger…
XI. Executive summary: synopsis or narrative summary