Sample Answer

• Mission Statement: The publicly stated mission of the chosen company.
• Product/Service Offering: A concise overview of the company’s primary products and services.
• Customer Problem that the company intends to fill: The core needs or pain points of customers that the company addresses. This will be based on the company’s established market position.
• Target Market & Customers: A summary of the company’s primary customer segments and their key characteristics.
• Sale/Marketing Strategy: A high-level overview of the company’s main approaches to sales and marketing.
• Organizational Chart: A simplified representation of the company’s leadership and departmental structure (publicly available information will be used).
• Business Model: Operations Management: The Transformational Process:
  • Inputs: Key raw materials, components, resources, and information used in the company’s operations (based on their industry).
  • Transformation: A description of the core processes the company uses to convert inputs into outputs (e.g., manufacturing, service delivery).
  • Output: The final products or services delivered to customers and the primary distribution channels used to reach them.
• Competitors and Competitive Advantage: Identification of the company’s main competitors and a summary of its key competitive advantages (e.g., brand reputation, technology, cost leadership).

Section 2: Market Analysis

• Company Analysis:
  • Name of the company, headquarters location, primary regions served, and relevant population demographics of those regions.
  • How long the company has been in operation (historical context).
  • Number of employees (approximate, based on publicly available data).
  • Publicly stated values and goals of the company (from their website, annual reports, etc.).
  • List a few company objectives (reason for this plan – this will likely focus on strategic growth, market expansion, or addressing a specific challenge based on recent company performance and announcements).
• Customer Analysis:
  • Detailed information about the company’s current and potential customers.
  • Customer Needs – Segment: Identification of key customer segments and their specific needs related to the company’s offerings.
  • Marketing Strategy Planning: Analysis of customer demographics (age, income, location, etc.) and consumer buying behavior (how, when, why they purchase). This will rely on publicly available market research and company reports.
  • Define the Product Market: Clearly define the industry and specific market(s) in which the company operates.

Next Steps:

I will proceed to Module 2 to select the publicly-traded mature company for this business plan. Once the company is chosen, I will conduct thorough research using publicly available information (company websites, annual reports, investor relations materials, industry reports, news articles, market research data) to populate each section of the business plan as outlined above. I will ensure that the information is relevant to a mature, established company and focuses on its current operations and strategic direction.