SCENARIO
Select the business plan scenario assigned to your degree program from the list below:
Information Technology Management Majors:
Develop a business plan for a start-up company that offers information technology (IT) products or services
(e.g., IT consulting, software, computer repair, IT educational services, help desk, web development, etc.).
Marketing Management Majors:
Develop a business plan for a start-up company that offers a marketing product or service (e.g., marketing
consulting, digital media marketing, advertising company, public relations, market research, etc.).
Management Majors:
Develop a business plan for a start-up company that offers a product or service (e.g., landscaping, food
services, cleaning company, pet care, consulting, etc.).
Human Resource Management Majors:
Develop a business plan for a start-up company that offers human resources products or services (e.g.,
training company, benefits consulting, human resources consulting, health and benefits programs, payroll,
etc.).