1- Your general understanding of the problem:

What are the dimensions?
What do you think the gaps are in each dimension?
2- Based on your current understanding and your own skill and perspective, what do you think the scope* of the problem is? *The scope is a narrowed-down problem to a specific aspect. To determine your scope, you should choose a combination of the gaps to fill and eventually to get to the results.

What data and information we need?
What is your chosen scope?
Why do you think this scope is vital to resolve? (Why did you chose the scope?)
3- The perspective results upon resolving the problem of your chosen scope.

What are the possible results for the client?
How the outcome can help the client (can add value)