Business Decision Making


1.What does the UK Sneaker/Sports Trainer market look like? Market characteristics, dimensions and segments.
Here you should discuss the overall size of the market (in terms of volume and value) and how it has changed in recent years, the range of products on offer and the relative importance of different market segments.
2.Who are the key players in the UK Sneaker/Sports Trainer market? Market structure, market shares and competitive behaviour


3.What drives the Sneaker/Sports Trainer market in the UK? Key market ‘drivers’ on both the demand and supply side.
Here you should identify what are the key factors driving demand (eg incomes, consumer spending, demography, fashions) and supply (eg new technologies, supply chain developments, new producers).
4.What does the future hold? Key threats and key opportunities

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