Business consultant
CASE/ SCENARIO
You are a business consultant. Your customer has engaged you to provide
consultancy service to recommend if the following new business is feasible.
You are running a successful business and now intend to set up another branch. As
a part of raising funds to build the new branch, you are required to prepare a
business plan to share to investors and banks why you believe your new branch will
be a success.
For this purpose, you have to collect, analyze and compile the relevant information
and produce a business report to advise your investors.
The report must be 6000 – 8000 words-length and follow the guidelines stipulated
above. Your report must contain the answers for the following tasks.
TASKS
- Conduct a background study for a selected industry of your choice and
identify a business problem. Based on the Identified business problem,
formulate research objectives
(Learning Outcome covered – 1; Assessment Criteria – 1-5 - Critically review relevant literatures and identify core concepts, variables and
construct a conceptual framework for the study.
(Learning Outcome covered – 2; Assessment Criteria – 1-5) - Describe in detail the research methodology that you will use for the current
study.
(Learning Outcome covered – 3; Assessment Criteria – 1-5) - Carry out the data collection and analyse the data using appropriate data
analysis tools. Present your findings using appropriate tables and graphs and
make a valid conclusion.