CASE/ SCENARIO
You are a business consultant. Your customer has engaged you to provide
consultancy service to recommend if the following new business is feasible.
You are running a successful business and now intend to set up another branch. As
a part of raising funds to build the new branch, you are required to prepare a
business plan to share to investors and banks why you believe your new branch will
be a success.
For this purpose, you have to collect, analyze and compile the relevant information
and produce a business report to advise your investors.
The report must be 6000 – 8000 words-length and follow the guidelines stipulated
above. Your report must contain the answers for the following tasks.
TASKS

1. Conduct a background study for a selected industry of your choice and
   identify a business problem. Based on the Identified business problem,
   formulate research objectives
   (Learning Outcome covered – 1; Assessment Criteria – 1-5
2. Critically review relevant literatures and identify core concepts, variables and
   construct a conceptual framework for the study.
   (Learning Outcome covered – 2; Assessment Criteria – 1-5)
3. Describe in detail the research methodology that you will use for the current
   study.
   (Learning Outcome covered – 3; Assessment Criteria – 1-5)
4. Carry out the data collection and analyse the data using appropriate data
   analysis tools. Present your findings using appropriate tables and graphs and
   make a valid conclusion.