Building a Scocial Media Culture at Dell

Building a Scocial Media Culture at Dell Order Description There will be attachment for class powerpoint and the case you have to read. You shall analyze the challenges and opportunities that social media brings to a large firm. In analyzing the case, use the knowledge base you have built so far in the class. Read the case and answer the following questions: 1. Why has Dell been successful in building Social Media Program? 2. Can you build a top down Dell social brand with a decentralized social media structure? 3. How do you explain the statistic that “social media based sales leads were two to five times more likely to close than traditional leads”? 4. How would you use Dell’s social media experience to rebrand the company as Michael Dell wants to do? last page: Summary of findings. This would be an elevator pitch to Dell’s top management. Double spaced. Any font. Size 12.