Using Business Source Complete, EBSCOhost database, ProQuest Business, ProQuest Entrepreneurship, or any other database, select a fashion retailer and describe their digital communications strategy. What digital, online, and social media platforms do they use and discuss how effective they are within their brand strategy? Follow 2 digital platforms (be sure to state the names of the platforms) the brand uses for 48 hours and describe how engaging they are. How many followers and subscribers do they have? How often do they post?

Prepare a cover slide including your name, name of the assignment, date, and course number. This presentation will follow the APA 6th edition guidelines regarding references and citations. Use a basic outline to prepare your presentation and include the following information in response to each question:

Provide a brief (1-2) paragraph description of the company selected.
Describe in 2-3 paragraphs each of the four market segmentation strategies.
Recommend a strategy/strategies using 3 or more paragraphs, which the company may use to enter the other country. Provide a rationale for each strategy selected.
Use at least 4 academic quality references. Note: Wikipedia does not qualify as an academic reference for this assignment.
Reference page.