An essay explaining the notion of Culture & Personality in Kapferer Prism and Brand & Line Extension (provide academic research with 1000 words)
and a brand example illustrating these 2 elements of the prism,and also illustrating Brand and Line Extension, the brand I chose is LORO PIANA. with 650 words
Loro Piana is an Italian clothing company specializing in high-end, luxury cashmere and wool products.
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