branding authors

Order Description

In the context of the “”BRANDING SUBJECT””

For the following authors, breifly discuss why their work in terms of branding is important and their relative strengths and limitations

David Allen Aaker (author of the book: Strategic Market Management: Global Perspectives)–

Damien McLoughlin (author of the book: Strategic Market Management: Global Perspectives)–

Gavin Ambrose (author of the book: Packaging the Brand: Exploring the Relationship Between Packaging Design and Brand Identity)
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Paul Harris (author of the book: Packaging the Brand: Exploring the Relationship Between Packaging Design and Brand Identity)
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Mark Batey ( author of the book: Brand Meaning)
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Mosarrat Farhana ( author of the jorunal: Brand Elements Lead to Brand Equity: Differentiate or Die’, Information Management and Business Review)
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Jean-Noël Kapferer ( author of the book: The new strategic brand management: Creating and sustaining brand equity long term)
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Kevin Lane Keller ( author of the book: Strategic Brand Management)
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Philip Kotler ( author of the book: B2B brand management)
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?Waldemar Pfoertsch ( author of the book: B2B brand management)
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Leuthesser (author of the journal: ‘Defining, measuring and managing brand equity’, Marketing Science Institute)
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Ormeno M (author of the book: Managing Corporate Brands: A new approach to corporate communication)
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50 to 100 words per author is enough.

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