Brand Trust, online marketing

Because a brand promise is at the heart of a strong brand, developing and keeping the customer’s trust is paramount for marketers. Indeed, a brand is a promise. Therefore, brand marketing begins with building a strong foundation of trust with the consumer.
As companies increasingly move their operations online, building and maintaining this trust becomes even more challenging.
For this discussion, address the following questions:
• What are the ethical implications of the article’s findings for marketers ? What concrete actions can brands take to build greater trust online? What makes this more complicated for global companies?