Your first task is to provide a brief introduction of your brand that outlines key brand milestones, such as how long it has existed, its current owner and markets it operates within both inside and outside of Australia.

Identify key competitors for the brand and present in a table that shows their brand share. Justify your choice of two to compare and contrast with your brand.

Identify the current challenges to growing brands in the allocated market and the performance of your brand based on industry data available via the library’s marketing guide.

Briefly explain how to build Mental Availability for the brand.

Draw on the text, course references and library sources (use the Marketing guide Company and Industry information to search for relevant information to support your discussion.