Brand and brand equity

Brand and brand equity

Essay question:

Provide a brief explanation of brands and brand equity. Once you have done that, critically evaluate how marketing managers use the components of branding and brand management to create product identity and competitive advantage? Use examples to illustrate your answer.

minimum of 5 references and at least three of these should be academic journal papers.

Essay length is 1500 words (10% allowance)

use Harvard reference

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