Brand Analysis Project



.Analyse the Latrobe University brand in the place where you are studying. Research the organisation, comparative brands, and the competitive environment.


2.Begin with a consideration of the marketing objectives, target market and general marketing strategy. What role does (should) brand play? From this, conclude with a statement of brand positioning and values objectives.


3.Analyse all aspects of the brand. Supplement your judgment with secondary (and primary research) as warranted. The question you are trying to answer here is: What does the brand consist of, what has it done, and how effective has it been?


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