Focus your analysis on the bottling stage of the Carbonated Soft Drink (CSD) industry.

Then using Porter’s model of industry analysis, discuss:

Threat of new entry
Bargaining power of buyers
Bargaining power of supplies
Threat of substitutes
Rivalry within the industry
The influence of complementary product producers
Note: In making your assessment of each of the 5 – Forces and of complements.

Write a short paragraph describing each of the 5 Forces and the complements.

Use a topic sentence to describe the condition of each of the forces – for example:

Competition is very fierce and it is primarily price based

Then use data that supports the condition stated in the topic sentence – for example:

Price cuts are often used as a means of attracting customers
Competitors match price cuts