Birmingham LTJ 3+4
Finish part 3 and part4.
Strategy Decision Stage: Identify and justify suitable strategies that help achieve the objectives set.
Details Stage: Identify and justify tactics and actions, including a timeline. The whole essay need to use sostac to analysis,
What you need to do is just analysis the “s” –strategy and “t” -Tactics part
Strategy use stp theory –segmentation, targeting, position
To summarise the Objectives set, specific questions have also been raised below to be considered within the strategy:
Tractics use marketing mix – 7p Product Price Place Promotion People Process Partnerships
Tactic 1: SEO
Tactic 2: social media
Tactic 3: Affiliate Marketing
Tactic 4: Email Marketing
E-Marketing Group Coursework
(No extra %10 allowed)
Surgitate is a medical company that specializes in designing and producing organ models that provide realistic responses to surgical interventions. The company was founded in 2013 by Dr.OzgeAkbulut, a materials scientist academic and an entrepreneur, and a group of investors.
Surgitatehave positioned themselves as affordable/accessible training platforms for medical doctors. In particular, they currently produce and sell realistic breast models that surgeons can practice on, especially for breast cancer treatments. Below is a screenshot from their Instagram account:
Surgitate’s Facebook account can be found at https://www.facebook.com/surgitate/ and shares various media related to surgeons who have operated on their products, industry-academia networking events, and breast cancer awareness issues.
Recently, Surgitate’s sole distributor in the UK, which was instrumental in distributing Surgitate’s products both in the UK and across the globe via Amazon.co.uk, has been dissolved as a company due to its owner’s passing away. In addition, the number of units sold have remained limited for the past 3 years, and this poses cash-flow problems. In particular, currently new units cannot be produced as raw material cannot be bought due to these cash-flow problems.
Your task is to identify Surgitate’s digital marketing and management problems, and design a digital marketing plan in order to solve Surgitate’s problems. You are expected to draw on tools, theories, and frameworks discussed in lectures, and to study the company’s various social media profiles. For a guideline on how to structure a digital marketing plan, you can refer to p.247-254 of the module textbook.
Your essay should include
1. Analysis Stage: identify the key problem(s) to be addressed and segments identified.
2. Objective Setting Stage: with the information you gather from the Analysis Stage, set objectives for the campaign.
3. Strategy Decision Stage: Identify and justify suitable strategies that help achieve the objectives set.
4. Details Stage: Identify and justify tactics and actions, including a timeline.
5. Evaluation Stage: Identify interim results and end-of-campaign measures necessary to evaluate the campaign.