Beyond Meat said it plans a marketing push to promote the healthiness of its plant-based meat alternatives and push back on criticism that its burgers and sausage are heavily processed.
Refer to the WSJ article about Beyond Meat and answer these questions
1) What are the features and benefits of plant-based meat alternatives that are proving attractive to consumers?
2) How is the beef industry responding to the success of plant-based meat alternative products?
3) What advertising and marketing strategies do you think would be most effective to aid either the beef industry or the plant-based meat alternative industry?