Best Alternative to a Negotiated Agreement (BATNA)

1) Analysis of a Negotiation
https://youtu.be/BAj2j26kuzo

2) Analysis of Negotiation Scenes From Movie “Jobs (2013)” by Abdullah Fikri
https://youtu.be/H3rdz1n7SFk

3) Analysis of Negotiation Scenes From Movie “Erin Brockovich (2000)”, by Avi Bellerizki
https://youtu.be/BbWcaxrVcxY

• A Best Alternative to a Negotiated Agreement (BATNA) is a required part of negotiation planning. What were the lessons learned?
• Your position of power in the negotiation is important to determine before the negotiation and during. From the videos what important ideas did you take away?
• Most of the work you will put into your negotiation is in preparation. If you were to offer these negotiators advice, what areas would you have them better prepare?

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