Benchmarking- BUSINESS ANALYSIS
Identify two companies that operate within the same sector (or two companies that have divisions or business units that operate within the same sector). Familiarise yourself with the operations of both companies by researching their activities.
Complete the analysis in the form of a report with the following headings and format: 1. Company names (and registered addresses) and industrial classification (product tree). 2. Types of business activities (for both companies). A short paragraph summarising the products produced or services provided (for each company). P1&2: 5 marks 3. Financial analysis (for a minimum of 2 years). Analysis of the financial performance of each company. Appropriate use of horizontal, trend, vertical and ratio analyses (show all calculations). P3: 30 marks 4. Non-financial analysis (for a minimum of 2 years). Analysis of the non-financial performance of each company. Appropriate use of non-financial performance metrics and evidence of business health. P4: 20 marks 5. Company potential. Comparison of strengths, weaknesses and future prospects of both companies (considering opportunities and threats) based on both financial and non-financial analyses. P5:10 marks 6. Investor potential. Comparison of the attractiveness of investment in both companies. P6: 10 marks 7. Employee potential. Comparison of the attractiveness of employment in both companies. P7: 10 marks 8. Limitations of the analysis. Discussion of the factors inhibiting the effective comparison of any aspect of company performance and wellbeing.