Behavioral Messaging Strategy

Choose a company that markets effectively to two very different audiences. For example:
To consumers and investors
To the public and the media
To a U.S. consumer and overseas consumer
Develop a messaging strategy for each audience.
Write a 1,050- to 1,400-word paper detailing your strategy, explaining the demographics and psychographics of your
audience, and answering the following questions:
Explain the differences between each audience.
What messages may work well for each audience? Why?
How might a salesperson use your messaging strategy to effectively sell to each audience?