UKCustomPapers | Behavior change

Behavior change

Identify the “problem” you will have spent the quarter addressing in your behavior change and why it was
worthy of the effort you put to it.
Evaluate your experience, including an analysis of the effect of your change, with the best measures you can
make (for example, how many gallons of gasoline you saved, what percent of days you went without a sugary
soda, or how many kilowatt-hours of electricity you conserved), and a summary of your personal perspective.
Discuss the significance of your change if it were widespread—how would society change if “everyone did it”?
What marketing opportunities might be presented by this behavior change if a number of consumers took it on?
Identify the marketing methods that might be used to effect widespread behavior change.
Discuss the barriers/challenges you encountered and the strategies you found to be most effective, if any,
and consider the marketing relevance—if this behavior change effort were a large-scale campaign, how might
those challenges and opportunities be addressed in the structure of the campaign?
Read all the IBC to understand how my behavior change process

Get Answer