Two separate Case Study need be done. Each case study needs 2 pages answer.Total 4 Page answers.
Case 1– Southwest Airlines: Culture, Values, and Operating Practices (CASE is on the PDF named “southwest airlines”) (use case information on the PDF only, no internet resource)
Case 2 – Conflict Palm Oil and PepsiCo’s Ethical Dilemma CASE is on the PDF named “Palm Oil”) (use case information on the PDF only, no internet resource)
The template provided must be used with each number showing and an answer for each provided in an informal manner or not requiring full sentences except in the “brief summary” section.
You must check and follow the example case study answer on next page for the case study: Especially for #6;7;17)
Describe the Following for this Case Study-

1. Industry & Market:
2. External Environment:
3. Internal Environment:
4. Financial Analyses:
5. Economic Condition for Industry:
6. Key Trending Factors:
   • Demographic
   • Social
   • Economic
   • Environmental
7. SWOT Analysis:
   • Strength
   • Weakness
   • Opportunity
   • Threat
8. Key issues of the case:
9. Critical issue of the case that needs attention first:
10. Assumptions in the recognition of this critical issue:
11. 2 to 3 alternatives to address this critical issue:
12. Choose 1 of the alternatives to implement:
13. Describe the overarching strategy you propose and within which this alternative fits:
14. Explain your plan to implement this alternative:
15. Identify the critical organizational functions of the organization needed for implementation:
16. Identify the processes needed from each of these critical functions for implementation:
17. Describe the Balance Scorecard metrics to measure the success of this implementation: