For the applied learning experience of this course, you will develop a Global Marketing Plan that includes nine major sections.(See The International Marketing Plan Guide Preview the document) The objectives of this project are to (1) experience the understanding of theory and the application to the “real world” of global market analysis, organizing, planning, implementing and controlling, and decision-making and (2) to develop career-building skills of communications (interviewing, discussing, explaining, presenting), analytical, and critical thinking. You will develop a Global Marketing plan for a successful startup company that wants to expand outside its home country. To achieve a successful international/global strategy, there must be a complete understanding (knowledge) of that country (foreign market).
The research for this project will require a variety of sources, Internet, and field research. Sources should include business sources. trade associations, Chamber of Commerce, Florida and U.S. Departments of Commerce, on the Internet Other secondary sources may be used
As in the ‘real world” certain data and information may not be available; in these situations marketers must make some (well-grounded, supported, stated) assumptions. Another critical component to this project being successful is that this is not just a report but rather an analysis too. You are expected to include your “take” (understanding and analyses) of the various areas (or project sections) being presented with an analysis at the end of each major section.