Awareness of your personality type

How important really is your awareness of your personality type and those of others to the effectiveness of an organization and consulting initiatives? Why or why not is it very important?
Watch: Your personality and you brain.
https://www.youtube.com/watch?v=8pq_tCgDkT4
Watch: The Importance of Being Inauthentic: Mark Bowden at TEDxToronto.
https://www.youtube.com/watch?v=1zpf8H_Dd40

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