Assignment: Write a business report on:

Assignment: Write a business report on:

Chaffey, Dave (2011), E-Business and E-commerce management, Strategy, Implementation
and Practice (5th Edition).

“An Analysis of the Current and Future use of Internet Technologies Uber
The report must contain:
???Introduction and e-Business background.This will be similar to the group report, but shorter and focused on the new case study. It will still require you to use the sort of models and frameworks discussed in week 2 (e.g. Porter?s 5 Forces) (15 marks)
???e-Marketing analysis (15 marks)
???Web design analysis (15 marks)
???Business-to-business (B2B) analysis (15 marks)
???One other topic/aspect of your own choice (worth 15 marks), for example:
oMobile Commerce
oSocial Networking/Web 2.0
oSales and Customer Service
oInnovation and change management

Please check with your seminar leader if you are unsure about which topic to choose)
???Overall conclusions and recommendations (which should follow from the analysis) (15 marks)
???The final 10 marks are for the overall appearance of the report, including referencing.

Requirements and tips
• _Apply academic theories and frameworks and correctly reference those.
• _Provide evidence, for example by using screenshots or references to the organisation?s internal publications (including their website) or external publications (newspaper and journal articles, Mintel reports, etc).
• _Make good use of the library and online search facilities to find as much information about the organisation as you can. Make sure you distinguish between reliable and unreliable sources, and make sure you reference properly. Don?t just copy sections from your sources, but use the material to support your own analysis.
• _Creativity in the form of additional reading, interesting approaches and novel angles are encouraged and rewarded.
• _Make sure you concentrate on the e-Business aspects, and don?t write a report that is too generic.
• _The report should be analytical rather than descriptive.
• _Be careful to avoid plagiarism (of other people?s work and published resources) and collusion with other students. Reports that are very similar (where students have worked too closely together) will be referred to the academic conduct officer. Because you will be submitting via Turnitin, all reports will be compared against those of other students and with content in other publications and on the Internet.
Faculty of Business, Oxford Brookes University
Assessment criteria
See the Assessment Criteria Grid and the Assignment Feedback Form below.
Word count and format
– 2,000 words maximum – you must include a word count at the end of your report. (Remember, we can run a word count and check!)
– Use a business report format, numbering your sections (and any subsections). Please use Arial 11 for the main report text, using at least 1.5 spacing, and save your report in PDF.
– There is NO 10% rule on the word count. However, if you have many references in your report (and only because of this), you can go slightly over (e.g. by 20-30 words)
– The 2,000 words exclude your contents page and list of references, but…
– It includes any tables or appendices (appendices are best avoided in any case)
– Other diagrams, screenshots or graphics are excluded from the word count – as long as they are „graphical? and not too wordy. In other words, please don?t use diagrams to get around the word count!
– Make sure your report is anonymous and does not mention your name or student ID anywhere in the title page, headers or contents. The file name should similarly be anonymous.
Pass Feedback and Marking Scheme for Task 2 (Individual report). Marker:
Name: Mark: /100 (80% of overall mark)
Business background (15%) – CRITERIA:
Goods/services and markets
Business model(s)
Sector dynamics
Current state of business
Current state of e-Business
T_o_p_i_c_a_l_ _s_e_c_t_i_o_n_s_ _(15% each) – _CRITERIA:
Application of relevant e-Business theory
Relevance to business (area) being studied
Consistency with other parts of report
Evidence of research
e-Marketing (15%)
Web design (15%)
Business-to-Business (15%)
Other topic (15%) – Sales and customer service

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